Having spent time recently thinking about design & the editing services I offer (my services page is being completely overhauled), this revisit is timely and apt. Enjoy the genius of design superstar Paul Rand!
Graphic Design Pioneer: Paul Rand
No one personified the “synthesis of form and content” better than design legend Paul Rand. Rand is known mostly for his creation of superpower identity logos UPS, IBM, ABC, Enron and Westinghouse. But this post is a look at some of his other work, specifically his poster work.
His work was witty and inspiring. So very simple, yet so utterly functional. Sadly, I had a hard time getting the images I wanted. But these give you a decent look at his style and taste.
In many ways, Paul Rand is the godfather of graphic design. There is so, SO much more to his collection of work. Though Rand died in 1996, his work lives on. Want to see and know more about the legend? Check out his website www.paul-rand.com, it’s a veritable library of his life’s work. Or just type his name into Google. You’ll find pages and pages about the man that helped define graphic design!
Art & Attitude,